SCENARIOS
Brett Sappington
SENIOR DIRECTOR OF RESEARCH, PARKS ASSOCIATES
“Global adoption of fixed-line broadband services continues to increase. This is largely driven by due to factors such as connected device ownership, always-on access and Wi-Fi and entertainment. New connected products and Internet-based services are being launched with the assumption that high-speed data connections are easily and readily available. This is generally true for most developed nations and increasingly the case in many emerging markets.”
“At the end of 2015, some 739 million global households subscribed to a residential fixed-line broadband service. That’s an increase of more than 40 percent since the end of 2010. At the end of 2016, some 776 million global households subscribe to a residential fixed-line broadband service. That’s an increase of more than 46 percent since the end of 2010.”
“Among global regions, developing Asia will experience the highest volume of fixed broadband growth through 2020, adding 75 million new broadband households over the next few years. Fixed broadband subscriptions in Latin America will increase by over 20% during that time period.”
“The increasing amount of information, communications, services, and entertainment is helping drive interest in fixed line services, particularly for high bandwidth activity like online video. Wireless access will remain a key part of future connectivity in emerging markets due to the lack of wired infrastructure and some regions will rely heavily on mobile data for the foreseeable future. Yet, the throughput available through fixed broadband allows delivery of services that help fuel the growth of connected services worldwide.”
Parks Associates, founded in 1986, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
China
India
Latin America
Africa and the Middle East
North America and Western Europe
Japan and South Korea
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