9 Chief Operating Officer Massimo Battaini explained at the “Going Green and Digital” summit how sustainability had recently become much more embedded in Prysmian’s organization. The Group has realized it can also have an impact across the whole value chain, enhancing the sustainability focus of clients. Innovations such as using recycled materials in cable manufacturing, producing recyclable cables and digitalizing the supply chain will contribute to lowering customers’ greenhouse gas emissions, and are appealing to those with advanced sustainability strategies. “The energy transition implies that additional cables will have to be deployed to connect renewable sources to where the consumption is, to provide additional cables for electrifying housing, and so on. But the way to lead is not just to consider ourselves the enabler of the transition.” “It is important that we innovate in order to provide customers with a real benefit for their sustainability goals. This is why we consider sustainability not only an immense responsibility from our side, but also a vehicle to make business in a more sustainable way in the long term.” Companies should look at both their suppliers and clients to improve sustainability, he said, describing how Prysmian has prompted its suppliers to provide raw materials with higher content of recycled waste so that their CO2 content was lower. “If every actor in the supply chain works on both sides, suppliers on one hand and customers on the other hand, to make supplierscapable of producing raw materials with a lower carbon footprint, and to help our customers achieve their CO2 emissions goals, the entire supply chain becomes more sustainable and impactful to the world,” Battaini said. INSIGHT | Going Green and Digital Sustainability will increasingly become a business driver in coming years, and cable maker Prysmian can play a leading role in this shift, both as an enabler of the energy transition and by innovating to help achieve environmental and social aims, company executives said during its Sustainability Week 2023. Massimo Battaini Prysmian’s Chief Operating Officer
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