7 “Our goal is to drive the energy and digital conversion that is taking place in the world of energy and electrification,” said Prysmian Chief Operating Officer Massimo Battaini. The company has seen a rise in ESG (Environmental, Social and Governance) investors over the years, so much so that now almost one out of two are ESG-driven, reflecting the high level of sensitivity it has on these issues. Bifulco leads Prysmian’s Sustainability Steering Committee, which is responsible for developing, designing, and implementing ESG policies and targets; effectively managing resources; and monitoring sustainability activities across regions, business units and corporate functions. It works closely with the board-level ESG Committee (where Bifulco is Secretary), which is in charge of setting guidelines and procedures to integrate sustainability into the business model. ESG-DRIVEN INVESTORS INSIGHT | Focus On “We want to encourage and make this market growth even more sustainable, thanks to our ability to innovate products and provide more competitive solutions from the viewpoint of costs and at the same time with a lower environmental impact.”
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